What Makes Korean Cosmetics Popular?
Korean cosmetics are a hit in Asia and quite impressively, they are seizing the Western lands as well with similar prominence.
Go into a beauty shop and Korean cosmetics can never be missed. Their popularity goes beyond the Korean borders. With the widespread fame of Korean pop culture, Koreans’ influence on other people has taken a long way – from fashion statements, to hairstyles, to cosmetics, and more.
A number of Korean cosmetic brands are still young in the market, but they have been accepted so warmly that their counterparts have been dramatically challenged. In fact in 2009, Korea’s cosmetics industry grew by 12.5% to US$6.4 billion.
Top Korean cosmetic brands like The Face Shop, Missha, Skinfood, and Innisfree are all produced from pure, natural ingredients, which make them all the more attractive to beauty enthusiasts. They are fabulously and fashionably boxed that women are so drawn to them. This kind of packaging is believed to be extremely important for stylish women.
The high spendings on cosmetics and skincare products in Korea are never a question as being physically beautiful is a big deal to South Koreans. And because they have sort of set the criteria for what beauty should be – fresh-looking, chiseled face, flawless and translucent skin -, other Asians are looking up to, imitating them.
You can see how a number of Asian women are going crazy for over Korean products. One apparent edge of Korean cosmetics over their competitors is the price. Apparently, Korean cosmetics are cheaper than other top Asian and Western brands yet promise the same or even better results. Furtheremore, Korean cosmetics are affordable as they follow a simplified distribution scheme (from headquarters directly to distribution outlets) thereby cutting operational costs.
Korean cosmetics have built their niche all through outthe world so that Korea’s figure has gone from kimchi to everything.
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